Frequently Asked Questions
There always seem to be a common set of questions that clients and potential clients ask when it comes to their new website or online marketing strategy, so I've put them here in case they may be of help! These will be added to over time as other questions rise to the top...
Do you only develop websites?
No, I can provide a whole range of online marketing services, but website development & design is at the core of any online strategy - it's your prime asset on the web and you own it!
What Online Marketing Services do you provide?
There's a whole range of services such as email marketing & automation, lead capture processes, video marketing, social media marketing & online advertising. Don't be concerned if some of these terms are unfamiliar - I'll go through them with you as necessary during our discovery meeting!
Does my business need all of these services?
Not necessarily! It's easy to think that you need all of these services and that can be the case, but they can be implemented over a period of time. It's best to focus on the initial few components that will give you a firm foundation for your online strategy and then others can be added in later as required.
I'm not familiar with how online development projects work - can you help?
Of course, don't panic! When you're ready, select the 'How We Work' option under 'About Us' at the top of the site to get an overview of our 5 step project process. When you become a client, I'll give you further clarity around this and there'll be regular communication during the project.
How much does a website cost?
Good question - how long is a piece of string?.. 🙂 It's a bit like building a house - how many rooms do you want? Detached or terraced? Landscaped Garden? And so on. But to give you an idea, the investment for a high quality website starts at around £1,500 - £2,000 and goes up from there depending upon your particular requirements.
How long does it take to build the website?
Well that depends upon how long our proverbial piece of string is! It does vary depending upon the complexity of the site and the quality of the content that you have ready to use. A basic website should be completed within about 4 weeks of the project starting and you providing all the content.
Do I need my own domain name & website hosting?
Yes to both points! Webtaktix does provide hosting for your website if you take out one of our support & maintenance plans. If you don't have one of our plans then you will need to find your own hosting. However, we can recommend very good quality hosts or we can normally work with your existing host if you have one. We can also help you with obtaining your chosen domain name(s) if needed.
What is a domain name?
A domain name is the address for your site on the web. Normally this would be something like www.yoursitename.com or www.yoursitename.co.uk. You can also setup email addresses at your domain name, e.g. [email protected]
What is web hosting?
Web hosting is a service that allows your website to be visible on the Internet. Hosting normally consists of very high powered & specified computers, called 'servers', where your website lives and these servers are connected to the Internet at very high speed. In addition, the environment that these servers are in will have multiple forms of power provision, fire systems, ambient temperature control systems and physical security to ensure the maximum uptime for your website. Not something that you'd ever want to do yourself!
Do you provide training?
Yes, it just depends what you need training on! Training can be provided on how to maintain the content on your website, as well as how to manage your social media marketing if you wish to do that.
What is SEO?
SEO stands for Search Engine Optimisation and refers to the various techniques that can be employed to move your site up the organic (unpaid) search engine rankings, so that your site is more easily found by site visitors searching for something specific, e.g. "coffee suppliers in London".
SEO basically consists of two parts - onsite & offsite. Onsite relates to the various things that can be done to your site to encourage good rankings, such as optimised copy (words) with good keywords. Offsite relates to techniques employed elsewhere on the Internet, i.e. not on your site directly.
SEO is normally a longer term method of getting targeted visitors (traffic) to your site.
Initial Onsite SEO is normally taken into account in your project proposal. If you wish to enter into a fuller SEO program for your website, then we will refer you to our preferred SEO specialist partner, who will work with you directly to help you achieve your goals.
Do you write the content for my site?
Yes we can, but there will be an additional charge for this. As a guideline, one website page of approximately 350 words will cost £110.
Do you create e-commerce / online stores / online training courses or membership sites?
Yes I do! For example, online training courses are a great way to deliver your expertise to a wide audience and your income is not restricted to how much time you have!
Can you make videos to promote my product / service?
Yes I can. Please bear in mind that these are not videos of live people. These are what are called 'explainer' type videos which are very high quality animated videos. Video marketing is an important part of any online strategy, so this is something that I would discuss with you during our discovery meeting.
Can you create a logo for my business?
Yes we can, this is not something that is a core service, but one of our designers can assist you.
What happens after my website is built - am I on my own?
Absolutely not! As part of the delivery phase for your project, I'll ask you to review your completed site, sign it off and make your final development payment. The site is then made live to the world and I provide free bug fixes for 30 days after that time. I also offer a range of support & care plans for your website ranging from backups & security monitoring through to full support and unlimited minor changes. I can run through these plans during the discovery meeting. I recommend that you have a care plan, to ensure that your new site is kept secure, updated and in prime condition!
What about my online marketing strategy - am I on my own after you've implemented it?
Again, the answer is no! Normally support and ongoing work on your online strategy are undertaken via a monthly retainer. The amount of the retainer depends upon the complexity of your marketing efforts and the work required to undertake or support them.